Meet our team

Managing Partner

Experience:
A sociologist and one of the founders of the SMG/KRC Poland Institute, Paweł has served as a longtime Client Service Director at Kantar Poland. Currently, he is the Managing Partner at Research Collective.

Expertise:
Strategy. Qualitative research. Brand research. Communication research. Trends. Implicit measurement. Industry discussions and presentations.

Paweł in private life:
A husband and devoted father of two very young and highly inquisitive children – Henio and Helena. Outside of work, he enjoys rowing, exploring Jungian psychology, and delving into coaching strategies. He is also committed to initiatives that foster civil society.

Managing Partner

Experience:
A philosopher by education, Anna has been engaged in the research industry for over two decades—both by calling and by choice—always on the operational side. For many years, she led field research execution teams, first at Ipsos, then at Kantar Poland.

Expertise:
Process optimization. Data security. Quantitative research in all forms. Finding unconventional solutions. Creating a work environment that fosters growth.

Anna in private life:
Always active, always searching… Driven by an innate need to find meaning, she constantly devours knowledge hidden in countless books. A born optimist who firmly believes the glass is always half full. Inspired by Eastern philosophy, a master of vegetarian cuisine, and a passionate advocate for animal rights. Proud mother of two wonderful daughters.

Mystery Shopper Research

Experience:
A manager with over ten years of experience leading operational teams. She has been in the industry for nearly 20 years, an expert and passionate advocate of Mystery Shopper research. Under her keen and competent supervision, the largest and most challenging mystery shopping studies on the Polish market have been conducted.

Expertise:
Extensive knowledge and ability to organize Mystery Shopper research (CAPI / CATI / remote channels). Research and process control. Quality management. Team leadership and coordination of multiple teams.

Agnieszka in private life:
Always surrounded by people and never allowing boredom. A mother of two grown-up children. A realist with both feet firmly on the ground, constantly raising the bar for herself. She divides her time between family, spontaneous trips, music, and playing squash.

Face to Face Research

Experience:
A pedagogue by education, Kamila has been involved in the research industry for 14 years. Having spent several years coordinating field studies, no research technique is unfamiliar to her.
Expertise:
In-depth knowledge of F2F and Mystery Shopper research. Strong team management skills. She believes there are no difficult challenges—only those that require more attention. Her approach is based on empathy, composure, and the ability to assess situations realistically.

Kamila in private life:
Boredom is not an option for her. She loves traveling and actively enjoys the beauty of nature. Always surrounded by her loved ones, she is an open-minded, adventure-seeking optimist.

Recruitment for Qualitative Research

Experience:
Izabela has been working as a qualitative research for over 20 years. For more than 15 years, she has led qualitative research execution teams at top brands specializing in this methodology (Ipsos, IQS, and now Research Collective).

Expertise:
Team management. Cost estimation. Consultation during the planning stage of qualitative research. Both offline and online. FGI, IDI, IHV, ethnographic research.

Izabela in private life:
“Expect the unexpected.”
Saturday in Jelenia Góra and Sunday in Białystok? Why not!
In the meantime, of course, competing in competitions, doing romantic cycling, growing eggplants, serving bidons and cooking 100 pumpkin dishes 🙂

Social Research

Experience:
A sociology graduate with a background in evaluation, Sylwia specializes in both quantitative and qualitative social research. She has over 12 years of experience in conducting national and international projects, honing her research skills at TNS Polska and Kantar.

Expertise:
Social research. Complex and engaging projects. Large sample sizes. Working under time pressure. High efficiency. She particularly values research that can significantly contribute to societal change. “Nothing is impossible. Let’s do it—because the bigger the challenge, the better.”

Sylwia in private life:
Mostly on the run with daily responsibilities. She finds solace in quiet evenings with a book (especially reportage) and burns off her boundless energy through running. A passionate anthropologist at heart.

Quantitative Research

Experience:
With a PhD in Economics, Maciej has been involved in market research since the liberalization of Poland’s economy and the growing demand for market and customer insights. He refined his expertise at top brands (Pentor, IQS, KANTAR) and now thrives as Research Director at Research Collective.

Expertise:
Brand research. U&A (Usage & Attitudes). CX (Customer Experience). Innovation. Employer Branding. Legal market research. Every project sparks his curiosity, creativity, and drive to act.

Maciej in private life::
A passionate listener and enthusiast of classical music, he delves into the intricate histories of European nations, cultivates sansevierias, and finds joy in long walks with his dog.

Qualitative Research