F2F resources

Experienced F2F implementation team

The Research Collective team has not come together by chance. We are a group of professionals with a common background. We have developed our research standards in Kantar and, at present, apply them in our current F2F and MS projects.
The figures speak for themselves. The number of interviews we have conducted:

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Why is field research important?

We are able to reach the different groups of people that can’t be easily studied using other research techniques. We conduct interviews (In-home) in places that are ‘beyond the reach’ of the Internet or mobile communication. We talk to all sorts of people, some of them old, others very young. We conduct long surveys, which are similar to In-Depth-Interviews, as well as short ones, which take place in specified locations (On-street, Shopper). We carry out product tests in the natural home environment. The F2F projects include Central Location Tests (CLT). Our tests comprise of product-specific, carefully worked-out procedures that are scrupulously managed by specialised, dedicated teams. This highly effective combination of precise strategy and full executive control is achievable only in the case of this type of research. Mystery Shopper combines a passion for research with an objective tool that is used to study customer service, which – for many businesses – remains the most important element of a company strategy. We provide guaranteed and reliable research methods for demanding industries, such as automotive, banking or retail. Who do we work with? Our fieldwork team comprises a country-wide network of interviewers and auditors. We provide them with training designed to develop specialised skills necessary for individual project tasks. We work with those who place a high value on quality and are dedicated to their job.

Controlled quality

Quality is the trademark of our work. It is an aspect of our research that we carefully monitor but also continuously enhance. Our interviews are conducted and recorded on 200 cameras, 200 laptops and 150 tablets.

Anna Ruszkiewicz

Z wykształcenia historyk filozofii, z natury nastawiona na dialog organizatorka. Od przeszło dwóch dekad związana z branżą badawczą, z powołania i z wyboru, zawsze po stronie operacyjnej. Przez wiele lat szefowa działów realizacji badań terenowych, najpierw w Ipsos, potem w Kantar Polska.

Dzięki otwartości na „nowe” i wrodzonemu optymizmowi, wspierała wiele trudnych procesów transformacji wewnętrznych, reorganizowała zespoły, łączyła i dzieliła struktury.

Posiadając bogate doświadczenie w realizacji projektów zawsze znajduje rozwiązanie problemów, często zanim się jeszcze pojawią, chętnie odpowiada na pytania, jak coś zrobić lepiej, szybciej, taniej.
Jej celem i ambicją jest tak organizować pracę, aby wspierać rozwój i kreatywność, a także stwarzać unikalne środowisko, w którym praca jest naturalną przyjemnością.

Maciej Kos

Doctor of economic sciences, a long-standing Senior Client Director in Kantar Polska. Before a head of research teams in IQS and Pentor, where he was the author of the cyclic report called. “Raport piwny/ Beer report”.

He specializes in Brand Strategy, Innovation and Customer Experience studies. In his work for numerous companies from various industries and economy sectors, he helps brands create reality and consumer needs, discover new areas and face challenges.

Krzysztof Jodłowski​

Sociologist, an experienced qualitative researcher. A catalyst for ideas, he has a particular talent for making the respondents open up and for drawing out insights.

He specialises in research focused on the study of attitudes and brand image, ad and concept testing, NPD and shopping mechanisms.

His highly informative workshop projects, whether ethnographic, semiotic or exploratory, contribute to changes in the attitudes of marketers towards their own categories, brands and consumers.

Piotr Łukasiewicz

Doctor of Social Sciences, Brand Planning Director and Senior Consultant in Kantar Polska up to 2020, previously Strategy Director in McCann and one of the pioneers of strategic planning in Polish advertising.

He specialises in brand positioning and communication, aimed at making brands fit and keep up with current social and cultural trends. He has been leading the Trendozbiórproject for the past ten years. He runs strategic workshops and develops workshop methodology. He has worked for the biggest Polish and international brands.

A co-founder of the Brand Strategy School at SAR, he lectured at the University of Warsaw and Collegium Civitas.

He has prepared expert opinions for public institutions, among others, the Adam Mickiewicz Institute and Warsaw City Hall. He is a co-author of Principles for Communicating the Polish Brand adopted by the Council for the Promotion of Poland. He has endeavoured to make a difference as a public official (albeit briefly).

Paweł Ciacek

Sociologist, one of the co-founders of the SMG/KRC Poland Institute, a long-standing Client Service Director in Kantar Polska.

His particular research interests focus on the area of brand strategy and communication. Thanks to his recommendations many Polish and international brands managed to improve their communication.

He co-developed qualitative research methodologies in Kantar Polska (from projection games to ethnographic studies) as well as methods based on non-declarative measurement. 

He takes part in discussions on the condition of the social and market research industry in Poland.

 He readily engages in pro bono activities. He led the formation of Państwomiasto, a city action initiative. He has also cooperated in the creation of campaigns aimed at increasing voter turnout.

He is a co-creator of Trendozbiór, a Kantar product dedicated to the analysis of trends and consumer behaviour.

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